Stockholm, Sweden 
Interior design and concept for J. Lindeberg flagship store creating a distinctive expression that highlights the Swedish brand’s sport fashion heritage and can be used for its retail stores and for shop in shop concessions. The design language takes cues from J. Lindeberg’s logo, Op art and the sporty patterns of the 70s. A polished concrete floor and concrete effect on the walls and platane wood combined with rough-textured walls create a luxurious yet sporty ambience that suits the whole brand story. The new store is designed as a flexible and multi-purpose space rather like a museum that can be used for events and other activities beyond the usual retail operations. Custom-made curved fittings include curved and straight metal clothing racks and fibreglass panel dividers.

Interior Architecture & Design – Location: Biblioteksgatan 6, Stockholm, Sweden – Date of completion: October 2018 – Photographer: Irina Boersma